Loyalty cards and what they really know of you
Viimeisellä rannalla (in Finnish) acquired the list of information that is collected from you when you use the Plussa card. It's quite impressive, including things like whether you own a cat or a dog, how old your children are, where your summer cottage is, and how you live - all connected to your social security number.
I don't have any loyalty cards (except for frequent flyer cards). I always feel uncomfortable with people prying my personal details - I like to be in control of the things that are known about me. Blogging allows me to lie as much as I want (not that I do it that often, but it's good to know the option is there) - but lying on your shop receipt is a lot more difficult (and expensive).
Luckily, in Europe we have pretty good personal information protection laws. I'd hate to think what happens if these databases that are collected about us were combined and misused. You see, corporations tend to think like psychopaths, and almost anything can be sacrificed to increase profits. (Only the well-to-do corporations can afford to be benevolent.) Including your right to privacy.
Update: Dan Gillmor touches this (and my next entry) in his new column: "Insidiously, the Bush administration has turned the corporate data mongers into partners in the dawning surveillance state. Evading even the most trivial safeguards, including federal laws protecting privacy, it buys or uses data collected by private companies that are under no such restrictions." It's a good read.
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|"Main_blogentry_271004_1" last changed on 27-Oct-2004 19:21:18 EEST by JanneJalkanen.|