Using less to sell more

Nine Inch Nails released its new album for free - there is even an official, fully legal download at Pirate Bay. High-quality MP3, Creative Commons licensed, completely free.

They way this record is supposed to make money is to give nine first songs for free, and then ask people to pay for the 25 other tracks. It's not much, just $5 for a direct download, but there are multiple other download options, the most expensive of which is $300.

Why would you pay $300 for something which is free?

Turns out that many people do just that, and within about two days, the entire set of these exclusive $300 packages is sold out, which turns out to about $750,000. Minus packaging, postage, etc, I would still imagine that everyone should be pretty happy.

It's encouraging to see people trying out these new internet business models - and that they are working!


Some interesting thoughts on this:

--charlie, 30-Mar-2008

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"Main_blogentry_050308_1" last changed on 05-Mar-2008 12:03:36 EET by JanneJalkanen.